THE STORY OF
A FASHION PASSIONATE
A FASHION PASSIONATE
SEBASTIEN PERRET
Fashion Business Architect
"The strongest brands are not built through products alone. They are built when strategy, product, people and operations move in the same direction."
Founded in 2013, Velvet & Cigars partners with fashion and lifestyle companies to transform the way they build brands, develop products and drive business performance.
With more than twenty years of international experience across mass market, premium and luxury, Sébastien Perret has developed a unique cross-functional perspective of the fashion industry. His career spans product development, brand strategy, sourcing, merchandising, organizational transformation and innovation, working alongside brands, manufacturers and executive leadership teams.
Rather than approaching challenges through a single discipline, Sébastien connects every dimension of the business—from brand vision and consumer insights to product, operations and industrial execution—to create coherent and sustainable growth.
Today, Velvet & Cigars helps organizations navigate transformation by aligning strategy, product, organization and innovation. Whether supporting a brand repositioning, redesigning collection processes, integrating new technologies or accelerating product development, every project follows the same conviction:
Transform businesses from the inside out.
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